Bluesky

1.93.0
Bluesky is THE NEW SOCIAL NETWORK for people who stay online and up-to-date. News, jokes, gaming, art, hobbies, and whatever you're into is happening here. Short text posts make for a quick read during coffee, an easy way to wind down the day, or a great way to get connected to your community. Follow your favorite posters or pick from one of the 25,000 feeds to find your people. Join millions of users to be part of the moment and have some fun again.
4.3/5 Votes: 25,855
Developer
Bluesky PBLLC
Released on
9 Apr 2023
Updated
4 Nov 2024
Size
49.16 MB
Version
1.93.0
Requirements
6.0
Downloads
5,000,000+
Get it on
Google Play
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Description

Bluesky: The New Frontier of Decentralized Social Media

In the ever-evolving landscape of social media, new platforms often emerge promising to revolutionize the way we connect, share, and communicate. However, this is not always the case and it is not always possible to reach the hype. There is such a newcomer making a lot of noise, for instance, Bluesky. As an embodiment of a vision for a decentralized social networking, Bluesky will offer users increased control, privacy, and freedom in comparison to established centralized social networking giants (Twitter, Facebook, and Instagram). In this blog post, we’ll explore what Bluesky is, how it works, and why it has captured the attention of tech enthusiasts and social media users alike.

What is Bluesky?


Bluesky is a decentralized social media platform that was incubated by Twitter in 2019 as part of an initiative to create an open-source standard for social networking. The aim was to create a platform, which could be used freely and without being dependent on Twitter itself, and not on the control of centralized companies. Consider it an answer to the shortcomings of conventional social media, social media firms whose power over users’ content, data, and behaviour is significant.

Bluesky is built for execution on a protocol stack known as Annotated Transfer Protocol (AT Protocol) which is an open standard specification allowing various platforms and services to integrate directly with each other. This also creates a decentralized network, i.e., the platform is not controlled by any single entity. Instead, users and developers have more autonomy, fostering a more diverse and equitable social media ecosystem.

Key Features of Bluesky


1. Decentralization at Its Core


One of Bluesky’s most defining features is its decentralization. In contrast to Twitter, where one company has jurisdiction over the platform’s rules and algorithms1, Bluesky permits more decentralized control2. The AT Protocol means that anyone can create their own app or service that can communicate with Bluesky and other compatible services. This transparency has the potential to pave the way to the future of users having greater control over interaction with SNS.


2. User Control and Customization


Bluesky offers users greater control over their experience. For example, you can decide what you want to read and who can interact with you. The decentralized nature of the platform means that there’s no single entity deciding what is trending or what posts get the most visibility. Specifically, this facilitates counteracting the often black box like, and data-opaque, curated top-level, algorithmic-driven, curation, as occurs on curated centralized systems.


3. Privacy and Data Ownership


Privacy and data ownership have been topics of fierce debate in the past few years, with major players in the online world facing criticism for the mishandling of user data. As a decentralized network, Bluesky can, at least in theory, provide potential users with greater control over their own data. Since Bluesky doesn’t operate on a profit-driven advertising model like Facebook or Instagram, it’s less incentivized to collect and sell your personal information. Although the impact of data privacy on Bluesky is still under investigation, due to the open-source platform model, users can easily access tools that emphasize privacy from independent developers.


4. Open-Source Development


Bluesky is an open-source product, i.e., its source code is free and can be modified by anybody. This builds trust and encourages collaboration of a worldwide development community. It also facilitates the development of apps/services that can access the Bluesky network and, in turn, provide users with a broader array of experiences/choices on how to interact with the platform.


5. No Algorithmic Censorship


Among the hottest topics debated with centralized platforms is algorithmic censorship. Platforms like Twitter and Facebook use algorithms to determine which content appears in your feed, often based on engagement metrics, such as likes, comments, and shares. This platform may sometimes favour sensationalistic or divisive content that results in problems such as (for example) rumour and polarization. But Bluesky also allows a more personal experience, the one in which persons and/or developers can have implemented their own tailored algorithms–or even none.

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Why Bluesky Matters


Bluesky isn’t just another alternative to Twitter or Facebook. It is an indicator of the possibility of making the internet more and more user-centered and more and more open. By decentralizing the architecture of social media, Bluesky is trying to address many of the challenges we face with today’s dominant platforms. These challenges include issues with content moderation, user privacy, and the centralization of power in the hands of a few corporations.

Furthermore, Bluesky aligns with the growing movement toward digital sovereignty—the idea that users should have ownership and control over their own data and digital identities. With recent scandals around data breaches and the commodification of personal information, users are increasingly seeking platforms that offer greater transparency and respect for their privacy. The decentralized nature of Bluesky’s model is an answer to all these issues, providing an application that does not put any one entity at the helm of user experience and data.

The promise of an Open and Accessible Internet through Bluesky, however, offers the possibility of freedom from censorship and the inclusion of a wider variety of voices. With the shift away from centralized algorithms, Bluesky has the potential to tip the scales in favor of content creators, influencers and average users, all of the above being able to build their support and prosperity not on manipulation but on merit.


Bluesky vs. Twitter: A Potential Rival?


The social media platform that BlueSky is most closely associated with is Twitter. They are both microblog format with point-sized posts and real-time news updates. Yet, Bluesky is designed to go beyond Twitter’s centralization and algorithm-based decision making. On the other hand, while Twitter has been increasingly criticized for its moderation policies on content, for censorship, and for political impact, Bluesky adopts a much more decentralized perspective on these questions, the idea being that members will come to exert more control over their own content and interactions.

Although Bluesky still has a lot to do before it can catch up with Twitter in terms of a user base and feature set, it has already caught the eyes of the technical community and some early adopters. The platform is yet to fully implement its features or expand its user base, however, its future is bright.


Challenges and the Road Ahead


Although Bluesky is commercially highly promising, there are several challenges along the road to mass acceptance (e.g., Lyran GC/MDA Biological and Food Safety Quarterly, November 2005). One of the biggest hurdles is convincing users to switch from established platforms like Twitter, Facebook, and Instagram, which already have large and active user bases. Additionally, Bluesky’s success is contingent upon further improvement, adaptation, implementation of its AT Protocol, which may be slow to establish.

There are also issues relating to regulation and governance in a distributed system. Although decentralization provides more liberty, it also incites the fear of the propagation of the abusive content, the harassment, and the deceptive content. The balance between freedom of expression and ensuring a safe, inclusive community for all users as Bluesky expands will remain crucial.


Conclusion


Bluesky is an exciting experiment in the future of social media. Its decentralized, open-source architecture provides a counterpoint to the centralized platforms that have ruled the social networking world for over 10 years. Although it is relatively new, Bluesky is a vision for an internet with an increased amount of user control, privacy control, and openness-all of which have the potential to change how we interact with the internet for many years to come.

Whether or not Bluesky can achieve widespread adoption remains to be seen, but its innovative approach to decentralization could pave the way for a new generation of social media platforms. For individuals seeking a different solution to classic, algorithm-based social media platform leaders, Bluesky may be that metaphorical breath of fresh air the business will need.

FAQs

1. What is Bluesky?

Bluesky is a decentralized social media platform that aims to provide users with more control, privacy, and freedom compared to traditional, centralized social networks like Twitter, Facebook, and Instagram. It is based on an open-source protocol called the AT Protocol (Authenticated Transfer Protocol) to provide increased transparency, customizability and user freedom.

2. How is Bluesky different from Twitter?

Bluesky is an explicit corrective to the shortcomings of centralized like Twitter. Although both are microblogging services, because Bluesky is decentralized, its control is not in the hands of one company. Content, privacy, and experience on the platform are better controlled by the users. Bluesky, moreover, does not depend on algorithmic filtration in the same way that Twitter does, which may serve to prevent the dissemination of sensational information.3. What is the AT Protocol?

3. What is the AT Protocol?

The AT Protocol is the decentralized, open-source foundation on which Bluesky operates. It enables various platforms and services to “talk” to each other and establish a more integrated, user-oriented internet. This protocol is a turning point to make Bluesky a strictly decentralized network allowing users and developers greater control and freedom over their interactions with the platform.

4. What does “decentralized” mean in the context of Bluesky?

In the case of Bluesky, the term “decentralized” refers to the platform is not controlled by a single central authority. On the contrary, it is driven by, among others, several decoupled nodes (or servers) connected to each other by the AT Protocol. This architecture supports increased transparency and reduced corporate control of content and user data, thus offering more freedom to the users.

5. Is Bluesky open-source?

Yes, Bluesky is built on open-source principles. That is, everything on the platform can be opened, inspected, amended, and even contributed to by any person. This enhances transparency, collaboration, and creates the opportunity for third-party developers to create applications and tools for integration with the Bluesky platform.

6. How does Bluesky handle privacy?

Because of Bluesky’s decentralized model, individuals will have greater control over their own data than they would in a centralized system. As Bluesky does not run on an advertisement-based revenue model, it has less reason to collect and exploit personal information. The open-source nature of the platform also allows for greater scrutiny and the development of privacy-focused tools.

7. Can I use Bluesky with other platforms?

Yes! One of the key advantages of Bluesky’s decentralized nature is that it allows for cross-platform communication. It has the flexibility to adopt the AT Protocol, so it can be used by apps and services of various platforms to access BlueSky, and thereby it provides the ability to link the social media ecosystem in a more open way. Practically, one could use a third-party app to interact with Bluesky and vice versa.

8. What are the benefits of decentralization for users?

Decentralization offers several benefits, including: Decentralization offers several benefits, including:
More control: Users can customize their experience, such as what content they see and who can interact with them.
Less censorship: Having no central authority to restrict or prevent the sharing of materials, users have greater freedom to communicate their thoughts.
Greater privacy: Users can continue to exert more control over their personal data and its application.
Open development: Developers are able to design apps and features that are specific to user requirements, promoting innovation and diversity within the platform.

9. What are the main challenges facing Bluesky?

Bluesky faces several hurdles on its path to mainstream adoption:.
User base growth: Persuading users to shift from mature platforms such as Twitter, Facebook, and Instagram may be challenging.
Moderation: Since Bluesky is a decentralized platform, it must deal with the tension between preserving free speech and the suppression of destructive content (i.e., harassment and disinformation).
The success of Bluesky depends on the adoption of the AT Protocol by other platforms and developers, which will take time.

10. Is Bluesky available to everyone?

As of the present, Bluesky is still in a limited access stage where users need to apply for an invitation or enroll in a waiting list. Nevertheless, it has been progressively being rolled out to users, and the platform is planned to be more broadly available in the near future.

11. How does Bluesky plan to make money?

Bluesky’s business model is still evolving, but the platform’s decentralized nature means it is not reliant on traditional advertising revenue like Facebook or Twitter. It may also investigate alternative models, for example, providing premium functionality or services to users, or permitting third-party developers to create monetizable applications on the network. Equally, the open-source nature of the foundation means that Bluesky may eventually continue to be able to be independent of the profit-driven, centralized platform model followed by most companies.

12. Is it possible to share the same content with both Bluesky and Twitter?

Yes, because Bluesky base on the AT Protocol, there is the possibility of interplatform communications. That is, thing on Bluesky may, in principle, be spread to or reproduced in other platform, that are compatible. The degree of integration, however, will be related to how rapidly the AT Protocol is adopted by other services.

13. What are the future plans for Bluesky?

Bluesky is still in its early stages, and its future development will focus on refining its features, expanding its user base, and improving the overall user experience. The platform is intended to serve as a realistic alternative to conventional social media, offering greater autonomy, privacy and control to its members. It will also extend the scope of its open-source ecosystem calling developers to develop applications and features that increase the platform capabilities.

14. How can I get involved with Bluesky?

Bluesky is something that you can participate in by requesting a place on the platform (currently by way of a waitlist/invitation process). If you’re a developer, you can contribute to the open-source codebase, suggest new features, or build applications that integrate with Bluesky’s AT Protocol.

15. Is Bluesky the future of social media?

Bluesky is an ambitious vision for the next generation of social media, with decentralization, privacy, and user control in the lead. Even though it is still under development and has problems, it has the future as a paradigm-shifter in the social media space. When it is successful in finding widespread uptake, Bluesky may contribute to changing the way we interact with online services, making the online world more open and user-focused.

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What's new

- You can now compose threads with multiple posts! - "Self-labeling" in the composer is now more clear, and includes a "Graphic Media" option - Some other small improvements to the composer UI - Some visual improvements to link cards, images, and many other parts of the UI - Tuned haptics - A couple of bugfixes for video playback - Some fixes to images which stop them from getting "squished"

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